At 18, I knew I wanted to have a career in fundraising. It's true. Really. I was one of the lucky ones. Do you know the expression "luck is when preparation meets opportunity?" Well, here we are. Many mentors believed in me and I learned to believe in myself. I honor their commitment by sharing learning with others.
Every day I seek to create opportunity. Through my work as a fundraiser and a leader, it is my goal to inspire others to accomplish something they never thought possible. In fundraising, the ask itself is our opportunity. In leadership, I believe each of us has the chance to find and fulfill our voice, our purpose and our potential. I consider it a privilege to help people create these opportunities for themselves.
Glad you are along for the journey!
Shanna Hocking is the Associate Vice President, Individual Giving at the Children's Hospital of Philadelphia, providing strategic leadership and direction to a team of 25+ across annual, major, planned, and principal giving. Previously, Shanna was the Senior Director of Major and Planned Gifts at the Wharton School at the University of Pennsylvania, where she led the major and planned gifts program, and served as a senior fundraiser for the institution, engaging alumni primarily in New York City and London, In addition, she developed and directed Wharton Women in Leadership, an initiative to engage senior executive alumnae as volunteer and philanthropic leaders with the School. Shanna also co-taught the Penn Professional Practices in Development series for all major gifts fundraising staff at Penn. She previously worked in development at The University of Alabama, Duke University and the Jewish Theological Seminary. Over her career, Shanna has personally solicited and closed more than $72 million.
Shanna is a frequent speaker and writer on fundraising, leadership, and career development. Her writings have been published in The Huffington Post, Career Contessa, and Forbes. Shanna’s expertise was recently featured in the Harvard Business Review.
She serves as an adjunct lecturer in the Certificate for Nonprofit Management program at Johns Hopkins University, and guest lectures in the Nonprofit Leadership program at the University of Pennsylvania.
She has held volunteer leadership positions with Council for the Advancement and Support of Education, Rotary International, University of Alabama Hillel, University of North Carolina Alumni Association, Junior League, and Temple Beth Hillel Beth El. She is an active volunteer and stand host for Alex's Lemonade Stand Foundation.
Shanna received a B.A. in Psychology from Columbia University and a B.A. in Modern Jewish Studies from the Jewish Theological Seminary. She is a Certified Fund Raising Executive (CFRE).
student of leadership.
Best learning and reflecting:while running
Finding joy in:gratitude, family, handwritten notes, and live music
How I approach life:big city mentality and a college town heart
Viewpoint:luck is when preparation meets opportunity
One of my favorite views in the world:
let's continue learning together, shall we?
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